Free Nonprofit Branding Resources

Nonprofit Marketing Tips
Written By KATHERINE BRANCH

At the Nonprofit Marketing Summit, we shared branding insights with nonprofit professionals from all over the country. To accompany the presentation, we also developed a range of free resources exclusively for Summit audiences. These included:

  • An online Brand Health Assessment that takes five minutes to complete and provides immediate feedback on how your brand is performing and what you can do to strengthen it

  • A downloadable version called a Brand Health Scorecard

  • A survey you can administer to stakeholders to kick off conversations and get a sense of what your brand means to them

Now that the Summit is over, we want to make the same resources available to all those who could not attend. 

Click below to access these free assets as well as a video recording of founder Katherine Branch’s session, “(Re)branding for Impact: When and Why Your Nonprofit May Need to Rebrand.”

 

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Free Nonprofit Branding Resources
Free Nonprofit Branding Resources

At the Nonprofit Marketing Summit, we shared branding insights with nonprofit professionals from all over the country. To accompany the presentation, we also developed a range of free resources exclusively for Summit audiences.

What is a Nonprofit Brand and Why Should I Care?
What is a Nonprofit Brand and Why Should I Care?

For nonprofits—as well as all organizations—a brand includes who you are intrinsically, what you look like (i.e. your visual identity), and how others perceive you. Brand development is about creating and maintaining alignment between these various dimensions.

Donor Engagement Strategies to Help Your Nonprofit Retain Support
Donor Engagement Strategies to Help Your Nonprofit Retain Support

6 ideas for ways you can connect with supporters and improve donor retention, all while building a more engaged and positive culture at your nonprofit.

How Nonprofits can Create (Useful) Donor Personas
How Nonprofits can Create (Useful) Donor Personas

What donor personas are, how to create effective ones, and how you can leverage them to serve your nonprofit’s goals and mission.

How Ethical Communications Empower Nonprofit Donors and the People They Serve
How Ethical Communications Empower Nonprofit Donors and the People They Serve

As nonprofit fundraisers, it’s crucial that we learn to communicate not just with compassion, but with a deeper, more ethical intention.

The Nonprofit’s Guide to Setting Up a High-Converting Campaign Donation Page
The Nonprofit’s Guide to Setting Up a High-Converting Campaign Donation Page

Increase donations with a campaign-specific donation page that tells your story, engages supporters, and converts visitors.

The Definitive Checklist for Planning Your Fundraising Event
The Definitive Checklist for Planning Your Fundraising Event

Effective events are a lot of work, but in the end, they pay for themselves both financially and in the support and memories you create. Here’s provided a 10 step guide that your nonprofit can use to plan and host a successful fundraising event.

How Nonprofits Can Avoid Donor Fatigue
How Nonprofits Can Avoid Donor Fatigue

Maximize your nonprofit's impact by avoiding donor fatigue. Learn how to attract, engage, and retain supporters with these funnel strategies.

5 Storytelling Elements That Will Energize Your Nonprofit Campaign
5 Storytelling Elements That Will Energize Your Nonprofit Campaign

Learn the basics of good storytelling and how to structure your campaign to build emphasis at the right moments.

3 Ways ChatGPT Can Boost Your Nonprofit Marketing
3 Ways ChatGPT Can Boost Your Nonprofit Marketing

Discover how the latest AI language model can help jumpstart your creativity and streamline your content creation.

6 Tips for Making the Most of Giving Tuesday
6 Tips for Making the Most of Giving Tuesday

Here are 6 tips on how to make the most of #GivingTuesday and support a cause you care about. Get involved and make a difference in 2023!

Tips for Preparing Your End-of-Year Campaign
Tips for Preparing Your End-of-Year Campaign

Discover how you can leverage storytelling, online and offline giving, and promotional assets to maximize your end-of-year fundraising campaign.

How Mission-Driven Brands Can Build Trust with Their Audiences
How Mission-Driven Brands Can Build Trust with Their Audiences

Learn how to connect with audiences by identifying your brand's unique qualities and developing an authentic tone of voice.

6 Signs You’re in Need of a Website Redesign
6 Signs You’re in Need of a Website Redesign

From outdated design to poor performance, learn how to determine whether it's time to invest in a new website.

Tips & Tricks for Fundraising Online
Tips & Tricks for Fundraising Online

Learn how one client surpassed their fundraising goal by incorporating visuals, telling a story, and keeping donors updated.

4 Ways to Gather Insights Needed for Your Donor Personas
4 Ways to Gather Insights Needed for Your Donor Personas

Discover how to interview staff and donors, mine data from your CRM, and survey your donor base to craft well-rounded donor personas.

Why You Should Invest in Inbound Marketing
Why You Should Invest in Inbound Marketing

Learn how inbound marketing can help your organization attract quality leads and build lasting relationships.

Why You Should Be Tracking Your Social Media KPIs
Why You Should Be Tracking Your Social Media KPIs

Discover which key performance indicators (KPIs) to focus on and how to track them using social media analytics.

KATHERINE BRANCH https://greengateatl.com/
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